Serengeti Product Innovation
I created sunglasses for your iPhone using Serengeti's renowned lenses. The lens allows you to take pictures the same way you see them when you're wearing your glasses. We have already created the 3D printed prototypes and filed for patents. The next step is to manufacture a few hundred lenses and send them to influential phonetographers around the world. The kit will include a mobile lens and a pair of companion sunglasses with the same lenses. The hope is to have the influencers take pictures and upload them to Instagram using a special hashtag. We will then high five them on behalf of the brand in the social space.