Nature’s Recipe For Moments

CREATIVE DIRECTOR | PRODUCT DEVELOPMENT | MOTION GRAPHICS

We made an Instagram for pets. We created custom collars (secured with a modified lightweight camera) and an online scrapbook application to log the life of real pets. Images could be downloaded from the collar camera and uploaded to the cloud. We gave the hundreds of collars to some of the most influential pet parents in the country and streamed their content on our branded site, social feeds and online banners. The response was as incredible.